Privacy Statement

Armour Water Filtration Pty Ltd is committed to protecting your privacy and handling your personal information responsibly. This Privacy Statement explains how we collect, use, store, and disclose your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. Who We Are

Armour Water Filtration Pty Ltd (ABN [INSERT ABN]) (‘Armour’, ‘we’, ‘us’, ‘our’) supplies and installs residential water filtration systems across Perth, Western Australia and Melbourne, Victoria. We operate the website armourwaterfiltration.com.au.

If you have any questions or concerns about how we handle your personal information, please contact us:

Contact details:

Website: armourwaterfiltration.com.au
Phone: 1300 431 467
Email: info@armourwaterfiltration.com.au

2. What Personal Information We Collect

We may collect the following types of personal information from you:

Name and contact details — including your full name, phone number, email address, and property address;
Service-related information — including your property’s plumbing details, water source type (mains, bore, tank), and water quality assessment results;
Payment information — including billing address and payment method details (we do not store credit card details);
Communication records — including enquiries, messages, and correspondence submitted via our website, phone, or email;
Website usage data — including your IP address, browser type, pages visited, and referring URL, collected via cookies and analytics tools; and
Marketing preferences — including whether you have opted in or out of receiving communications from us.

We collect only the personal information necessary to provide our products, services, and customer support. We do not collect sensitive information such as health, financial, or government identifier data unless specifically required to provide a service and only with your consent.

3. How We Collect Your Information

We collect personal information in the following ways:

Directly from you when you submit an enquiry, book a free water assessment, request a quote, or contact us by phone or email;
Through this website when you use our contact forms, submit your details, or interact with our content;
Automatically through cookies and website analytics tools when you visit armourwaterfiltration.com.au; and
From licensed technicians or customer service staff during the course of providing our installation and support services.

4. How We Use Your Information

We use your personal information for the following purposes:

To respond to your enquiries and provide information about our products and services;
To schedule and carry out your free water assessment and system installation;
To process payments and manage billing;
To send filter replacement reminders and maintenance notifications relating to your installed system;
To communicate with you about your order, service, or warranty;
To send marketing communications, including promotions or product updates, where you have given consent or where permitted by law;
To improve our website, products, and services through analysis of usage data;
To comply with our legal and regulatory obligations; and
To detect and prevent fraud or misuse of our services.

We will not use your personal information for any purpose that is incompatible with the purpose for which it was collected without your consent.

5. Disclosure of Your Information

We may share your personal information with the following parties:

Licensed plumbing technicians and subcontractors engaged to carry out your installation or maintenance service;
Payment processing providers for the purpose of processing your transaction;
Email and SMS service providers used to deliver booking confirmations, filter reminders, and communications;
Website hosting and analytics providers, including Google Analytics;
Finance partners, where you have applied for or entered into a payment plan; and
Regulatory authorities or law enforcement, where required by law.

We do not sell, rent, or trade your personal information to any third party for marketing purposes. Any third party with whom we share your information is required to handle it in accordance with applicable privacy laws.

6. Cookies and Website Analytics

Our website uses cookies to improve your browsing experience and to collect anonymised usage data. Cookies are small text files stored on your device when you visit a website. We use cookies for the following purposes:

Essential cookies — required for the website to function correctly;
Analytics cookies — to understand how visitors use our website and improve its performance (including Google Analytics); and
Marketing cookies — to deliver relevant content and measure the effectiveness of our marketing, where consent has been given.

You can manage or disable cookies through your browser settings. Disabling cookies may affect the functionality of some parts of our website. By continuing to use our website, you consent to our use of cookies in accordance with this Privacy Statement.

7. Data Storage and Security

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. These measures include:

Restricting access to personal information to authorised personnel, licensed technicians, and approved service providers only;
Using secure, encrypted systems for data storage and transmission;
Maintaining physical and electronic security controls; and
Enforcing internal privacy policies with our staff, with any breach subject to disciplinary action.

In the event of a data breach that is likely to result in serious harm, we will comply with our mandatory notification obligations under the Privacy Act 1988 (Cth), including notifying affected individuals and the Office of the Australian Information Commissioner (OAIC) as required.

8. Data Retention

We retain your personal information for as long as necessary to fulfil the purpose for which it was collected, or as required by law. This includes retaining installation and service records for the duration of your warranty period and for a reasonable period thereafter to manage any warranty or service claims.

When personal information is no longer required, we will securely delete, destroy, or de-identify it.

9. Your Rights

Under the Australian Privacy Act 1988 (Cth), you have the right to:

Access the personal information we hold about you;
Request that we correct any inaccurate or outdated personal information;
Request that we delete your personal information, subject to our legal obligations to retain certain records;
Opt out of receiving marketing communications at any time; and
Make a complaint about how we have handled your personal information.

To exercise any of these rights, please contact us using the details at the end of this Privacy Statement. We will respond to your request within a reasonable time and in accordance with our obligations under the Privacy Act.

10. Marketing Communications

We may send you information about our products, services, promotions, and maintenance reminders. Where required by the Australian Spam Act 2003 (Cth), we will obtain your consent before sending marketing communications.

You may opt out of receiving marketing communications at any time by clicking the unsubscribe link in any email we send, or by contacting us directly. You cannot opt out of service-related communications such as installation confirmations, warranty notices, or filter replacement reminders.

11. Third-Party Websites

Our website may contain links to third-party websites. This Privacy Statement does not apply to those websites. We encourage you to read the privacy policies of any third-party website you visit. Armour Water Filtration is not responsible for the privacy practices of any third-party website.

12. Children's Privacy

Our website and services are intended for adults aged 18 years and over. We do not knowingly collect personal information from children under the age of 18. If you believe we have inadvertently collected information from a minor, please contact us immediately so we can remove it.

13. Changes to This Privacy Statement

Armour Water Filtration may update this Privacy Statement from time to time to reflect changes to our practices or legal requirements. Any updates will be published on this page with a revised effective date. We encourage you to review this Privacy Statement periodically.

14. Complaints

If you believe we have not handled your personal information in accordance with the Privacy Act 1988 (Cth), you may lodge a complaint with us in the first instance. We will acknowledge your complaint within 5 business days and work to resolve it within 30 days.

15. Contact Us

For any privacy-related enquiries, access requests, or complaints, please contact us: